The Transformative Power of a Great Company Culture, with Todd Palmer

Episode 9:

Todd Palmer knows that growth happens only when we lean into the uncomfortable — and he knows from personal experience: Todd went from being a struggling entrepreneur with $600,000 in debt to making the INC 5000 (a record total of 6 times!) as one of America’s fastest-growing companies.

Today, as a collaborative business advisor and CEO of Extraordinary Advisors, Todd helps his clients ditch their comfort zone, dive into their “failures,” and re-frame their mindset to be more authentic, transparent, and vulnerable to affect real change along the path to success. He knows that business success begins and ends with people, and he isn’t happy until his clients trust themselves (the leaders) AND their decisions. His job is only finished when teams trust the leaders AND each other — when CEO’s and their leadership teams take action towards high-level achievement, resulting in clients that trust the company. (Read: more sales, more profits, more partnerships.)

Todd is also the author of the popular book The Job Search Process: Find & Land a Great Job in 6 Weeks or Less.

What you’ll learn about in this episode:

  • Why culture plays such a key role in recruiting top talent, and how Todd discovered his passion for culture
  • How, in 2006, Todd recognized the need to make changes when his company was reeling after a series of losses, and why he fired his entire company and started over
  • How Todd learned to “lead from the front” and to begin hiring the right people to fit the company’s culture and goals
  • How Todd pivoted his leadership and his company’s direction, and why transforming his company culture took time and work
  • How the cultural evolution touched every aspect of the business, from hiring and firing to the business model itself
  • How a critical payroll mistake taught Todd’s entire team the value of failing forward and living to their core values
  • Why an organization’s leader has to be authentic, transparent, and vulnerable to the team they lead
  • Why Todd considers addressing culture issues within his business to be the key to how he took the company out of debt as quickly as he did

Additional resources:  

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